June 01, 2005 5:00 PM CDT

MCAA Membership Committee

By Melissa Polivka

The Membership Committee is pleased to report that our revitalized efforts to increase membership and retain our current members have produced great results this year. We have taken on new initiatives and strategies to recruit members, and increased the MCAA population by 16%- a 48% increase over last year's new member dues! We have also revised many of our materials, gotten more members involved, and increased our communications to maintain our membership, yielding a 92% renewal rate to date.

Still, there are many more contractors and suppliers that should be members of the MCAA, and we are committed to finding ways to bring them into the Association. The meeting of the committee at the Masonry Showcase in Chicago prompted many new ideas and helped focus our efforts for the upcoming year. We welcomed many new members to the Showcase, and plan to welcome many more at the next Annual Meeting, in Las Vegas!

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About the Author

Melissa Polivka spent time as the Director of Marketing, Director of Membership, and Director of Workforce Development for the Mason Contractors Association of America.