July 21, 2011 8:30 AM CDT

Education Seminars to be Offered at Midyear Meeting

Three courses aimed at strengthening businesses

By Tim O’Toole

The Mason Contractors Association of America (MCAA) will be offering three new education seminars at the MCAA Midyear Meeting in San Antonio, being held September 14-16, 2011. Each course will offer Certification credit and is included as part of the attendee registration.

Seminars being offered include:

Forming Peer Groups


Members of a current peer group will discuss the advantages of forming a peer group. Representatives from the Family Business Institute will discuss their role as mediator in a peer group. This group has been meeting for nearly three years and has had tremendous success. You will not want to miss this great opportunity to see how peer groups can help your business. This program is part of MCAA's new Peer-to-Peer Educational Series.

Shifting From Contractor to Brand Builder

Presented by SPEC MIX, Inc.

Separating your organization from the competition can be easy when you truly have something special to offer your customers. Defining and creating that "special something" starts with how you position and lead your company. This session focuses on all the disciplines of branding that will ultimately bring value to your customers while increasing your company's brand equity—by following professional brand management concepts.



Increasing Production


Learn from your peers how you can increase your bottom line through techniques that have been tried and tested in the marketplace. A panel of MCAA members will share how they have increased production in their companies and how you can apply what they've learned in yours. This program is part of MCAA's new Peer-to-Peer Educational Series.

Make your plans today to join the MCAA in San Antonio at the 2011 MCAA Midyear Meeting. Visit www.masoncontractors.org/midyear to register and for more information.

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About the Author

Tim O’Toole is the Director of Marketing, Education, and Information Technology for the MCAA. He has a Masters in Business Administration from Webster University and has worked in the masonry industry since 2003.