April 30, 2010 11:06 am CDT

MCAA Unveils New Logo

New logo to strengthen MCAA brand

By Tim O’Toole

After months of hard work by the dedicated members of the Marketing Committee and Logo Task Force, the Mason Contractors Association of America (MCAA) has unveiled its new logo.

MCAA’s redesigned logo gives a modern look to an iconic masonry figure: the pyramid. The pyramid symbolizes the strength and longevity of masonry building products; an image that represents both the Association and the masonry industry well.

The new logo is part of a larger rebranding campaign to strengthen the MCAA’s brand that will also include a new mission statement and marketing materials.

The MCAA would like to thank everyone who volunteered time toward the new logo creation process.

About the Author

Tim O’Toole is the Director of Marketing, Education, and Information Technology for the MCAA. He has a Masters in Business Administration from Webster University and has worked in the masonry industry for nine years.

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